Marketing Research

In-Depth Qualitative
Comprehensive Quantitative
Innovation Protocols
Marketing Strategy

Interactive Marketing

Website Platform Design
Holistic Marketing
Technology Strategy & Conception

Business Strategy

Operational Workshops
Brand Planning
Marketing Integration

Genius, Aware Labs

June 1, 2014 - Current

Client Strategy
Marketing Innovation

Insight, Planetarium

Feb. 15, 2013 - Feb. 15, 2014

Branding & Re-Branding Strategy
Website Reboot
Ideation

Innovation, CRM Metrix

Jan. 1, 2010 - Dec. 15, 2012

Revolutionized marketing innovation protocols for organizations such as P&G.

Ethnographer, CROP

Jan. 1, 2007 - Dec. 31, 2009

Rebranding CCM/Reebok (RBK)
Ford Global Positioning
Pepsi Portfolio Strategy

Interactive Marketing, L'Oréal Canada

Jan. 1, 2001 - Jan. 1, 2006

Lead LorealParis.ca
Created marketing strategies
Managed consumer research

Back Office Operations, UBS

May 1, 1997 - Dec. 13, 2000

Foreign Exchange
Currency Options
Exchanged Traded Derivatives